Use branded video content to engage your fans and followers, and work with a company focused on engaging viewers to do it.
Branded video content is a way of advancing a specific message or mission while keeping your company in the background. Branded video content should be authentic, entertaining, usually under 60 seconds, and target your core audience.
Unlike traditional advertisements, branded videos don’t sell anything, in fact, most of this content doesn’t even mention the brand at all. Instead, branded video content helps humanize your business by connecting to viewers emotionally and strengthening your brand voice.
Branded video content can serve a number of purposes, and generally is used to entertain or educate an audience. To start, these videos are a great way to get the attention of potential new customers on social media platforms or YouTube, because you’re not serving them a heavy handed sales pitch.
Branded video content is also a great way to connect with a strong, core customer base by reminding them of your offerings and capabilities in an engaging way. TLDR, use branded videos when you want to building awareness and make connections with new and current customers.
Consider using branded video content in a series format when you want to go more in-depth on a topic but still want to keep the individual videos short, as part of a PR campaign, or for ongoing social media engagement.
Yogi Studio creates a concept for branded video content by first fully understanding the message we’re conveying and why it’s important to your audience. If the topic we’re exploring has been discussed in your blog, industry publications, or other videos, we’ll dive in head first to fully comprehend the content.
From there, we’ll find engaging ways to package that message, whether it’s simple or complex, into the right concept so that it better connects with your target audience. We also take into consideration where the branded video content will be distributed so that we can properly create certain production and design elements for the project.
Please reach us at contact@yogitechnolabs.com if you cannot find an answer to your question.
Measuring success for branded content video production is typically reflected in top-of-funnel marketing metrics. Since this isn’t a piece of sales material meant to drive conversions, it is better to think about the overall impressions. In the video world, these figures include views, comments, and social shares. A good test of whether the meat of your video is engaging, rather than just the beginning, is to track the engagement rate.
Depending on the style, length, and usage, branded video content typically costs between $20,000-$30,000. One thing to consider is that if you're producing a larger multi-video branded content series, the overall budget will be higher but the per video project will be less. That was the case for the year-long social campaign we completed with Blue Cross Blue Shield titled Kids Got it Covered.
A branded video production usually takes 8-12 weeks. We often strategize for, and recommend, branded content campaigns that are easy to develop and build on over the long term. This may include gathering all of the live action video footage in a few days and editing that content for use in 10 separate videos, or cutting varying lengths of the same video to be used across different outlets.
One of the trickiest aspects of branded content production is fighting the urge to include your product or service, because it's often easy to find ways to work it into the piece. But remember, these should be informing not selling.
For a lot of clients, a brand video production comes a bit further along in their video marketing roadmap. Most folks are often starting with an explainer video and a few testimonials, before they are willing to jump into a branded piece where the ROI is a bit less tangible.
Yogi Technolabs
Email: contact@yogitechnolabs.com
Phone: +91 701 630 9879
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