Get your message out there with streaming spots, YouTube pre-roll ads, social media campaigns, and more. When done right commercial videos can garner lots of views and get those conversions rolling.
A video advertisement, like those you see on TV or online, is a short (60 seconds or less, but ideally 30 seconds) branding-oriented video that promotes your company, product or service. A commercial video is inherently high level and should not dive into the details of what you do and how you do it, like an explainer video would.
An advertisement is meant to grab attention, garner interest, and get people excited about what you do. It’s a teaser designed to draw in potential customers. If you’re working on online-only content, we think a digital ad campaign is one of the best ways to really spread your brand message and also make the most of your commercial video production efforts. If you're looking for something where your company is less front-and-center in the video, perhaps consider a branded video production.
The short answer is…the internet! Of course, that’s not terribly helpful so let’s dive a bit deeper. Typically, our commercial video productions are used as pre-roll ads on social media (including YouTube) or in paid promotional posts on those same platforms. Sometimes these projects are used as in-video advertising on some streaming platforms (think ESPN, Peacock, etc.). While the usage will impact the budget, it can also impact creative, so let’s be sure to discuss the most likely uses for your video prior to kicking off.
Coming up with a concept for a commercial video production spot is one of the more fun and exciting jobs we get to do around here. An ad has one purpose, and that’s to get people excited about your product or service. That means our team needs to get excited too and develop creative ideas that grab attention and resonate with your audience. It starts with experiencing the product or service first-hand, truly understanding your market and customers, and developing fresh, creative concepts that balance creative and strategy.
Please reach us at contact@yogitechnolabs.com if you cannot find an answer to your question.
Unlike most video content, view count is one of the leading indicators of success when it comes to commercials. If no one is seeing it, the ad doesn’t have a chance to do it’s intended job. Like we mentioned earlier, getting a significant number of views may require allocating some budget towards promoting your spot. Once views are up, keep an eye on engagement to see how much of your ad people are watching. For a short 15-30 second spot, engagement rates should be around 80%-90%.
Depending on the style and complexity, a commercial video production typically costs between $25,000-$50,000. Budget factors include: style and complexity of the video, length of video, where you anticipate the spot airing, licensing fees for music and talent, etc. If you’re working on a series of videos for your commercial ad campaign, the per video price may be reduced as you increase the number of videos in that production cycle.
Because video ads are meant to grab attention, that often means additional time for commercial video productions. All of these things take time, but you can plan for 6-12 weeks.
In the modern era of multi-channel marketing, we understand that a single 30-60 second spot isn't going to do the trick, so we have a lot of experience making multiple cuts and applicable recommendations on what those should be based on usage. So a little additional budget for versioning goes a long way towards getting you a whole lot more media to use for marketing.
For a commercial video, it's making sure that everyone is aligned on the concept. These are more likely to be pretty big ideas and once we film or animate, it's very difficult to change the concept without incurring a lot of costs. Throughout pre-production we provide several deliverables, like a treatment, storyboards, and animatics, to make sure we're all aligned on the vision, so ideally a few of those make their way to any internal stakeholders so we can keep rowing forward until final render(s).
Yep! These videos nearly always see us pitch a few concepts of how we'll tell the story. The concept pitch will include a summary of the concept, some visual references, a script snippet, and more. Our expectation is that not only will you select a concept afterwards, but you'll tell us why you selected it and any reservations you may have for the concept, so we can continue to craft it moving forward to shape it into something everyone loves and that gets you results.
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Email: contact@yogitechnolabs.com
Phone: +91 701 630 9879
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